Relief for Starbucks Coffee Addicts
Here's a deal worth a COUPLE OF BUCKS. Starbucks that is. And after you've consumed your Venti caffeine-chocked coffee-based drink (I say coffee-based, since so many of their items have tons of stuff in it OTHER than actual coffee!)...figure out how jittery you actually are with the following caffeine test:
After Starbucks went through their media stunt to shut down all their stores on a single day to retrain and revive the Starbucks magic, they are now trying to get more people in the door to reconnect and rebuild their faith in the brand.
On April 8, this Tuesday morning, Starbucks will be giving away FREE VENTI drinks to everyone that stops by.
Even for those non-Starbucks addicts, this is the time to try them out of figure out why people are willing to pay up to $5.39 or more every day of their lives for something that costs literally pennies to produce.
A great way to make back for that $0.09 price increase they imposed last summer...just think about it...for each customer...
$0.09 more revenue for the same exact thing (it's not "new or improved" or "now bigger" -- just same old product) x 5 days a week x 52 weeks = 24 bucks per customer per year...
With a VERY CONSERVATIVE 500 drinks made a day, that's over $16,000 more profit for doing exactly the same thing. Hmm....



1 Comments:
So it's the launch of the PIKES PLACE coffee brand from Starbucks. They gave me a free sample coffee -- couldn't really tell if it's better than their regular house blend...
what do you think?
By
Anonymous, At
8:17 PM
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